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Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

On the web gambling operator Unibet announced today it is to launch an overhauled form of its online video gaming brand Maria later this thirty days. The business stated that the overhaul would include a fully responsive front-end site in addition to a new brand name tonality. Therefore, the it will be diversified in a bid to become more attractive to both feminine and male gambling customers.

Unibet bought Maria Holdings Ltd. back www.beatingonlinecasino.info 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in every the areas it operates by mid-February. The launch would be to take place in three phases. The overhauled web site went live on February 8 in Estonia. It really is become launched in the united kingdom on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.

What is more, it shall move its providing from online bingo to casino games because the latter have actually turned out to be popular among gambling clients. Hence, the brand name should be able to target both male and female players.

The casino that is online is going to be offered across all available networks. The Maria Casino internet site may have its branding and logo revamped. New personalization features and dashboard will be introduced. Dersim Sylwan, Head of advertising for Maria, explained that even though the website will always be one ‘with a feminine touch,’ they truly are now intending at expanding their customer base so that it include both male and female gambling clients. Читать далее

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